15 Sept 2016 – Present

Quotient Technology (Coupons.com) - bangalore

Product Owner

Business Challenge: Increase the User Acquisition for Coupons.com

• •Acquired 5m+ users for Coupons.com across the USA via Cashback Digital Coupons.
• •Increased User Engagement by ~40k/week for Digital Coupons.
• •Designed and Executed the automated API deployment to identify these users via Point of Sale.
• •Implemented architecture from & wrote PRD leading to 20% efficiency gain across the team.
• •Increased User registration by ~5K/week for different campaigns.
• •Generating 20-30 % growth every quarter since its inception
• •Maintain product vision through updates and revisions.

KPI Dashboard: Big Data and Analytics Platform

• •This platform provides business insights to improve the effectiveness of marketing campaigns launched by Quotient's customers
• •Automated California Privacy Law for 25m+ users in the USA.
• •Analyze Activation, Redemption Coupons counts for 100m+ events on a daily basis.
• •Worked with Media, Sales, Reporting Team to create KPI Metrics.
• •Generated Reports and Written SQL to identify Affiliate's major source of revenues.
• •Lead migration from the traditional warehouse to Spark and Azure Cloud: Snowflake.

Jan 2016 – Aug 2016

Focus Analytics - mumbai

Spark Developer

• Only Contributor and Developer of the project on Analytics platform with 100% ownership.
• Developed pipeline to monitor and track user footfalls in shopping malls and send them notifications (discount coupon/offers of nearby store) on their mobile app with 85% accuracy based on based on exact current location. • Create reports for analyzing user footfall in malls (footfall in particular mall/city/Store).
• Developed and Implemented complete architecture from scratch which analyze user activities: how many times he visits shopping mall in a month, which store he buys products, how much time he spends in food courts etc.

1 April 2015– 30 Nov 2015

Vizury - bangalore

BigData Developer

• This project aims to re-target users who drop off from websites(ecommerce,hotels,flights,app) across other websites (publisher) on the internet.
• Worked with Operations and Ad Serving Team to identify important KPI metrics (Impression - Click - Sales) requirements and implemented it maintaining product vision and revision updates. Build the re- targeting model (retain back dropped off customers) by showing them Media Ads on any publisher.
• Increased the NEW USER Sales ratio by 3 to 25%in the first 3months of its launch.

July 2013 - Sept 2014

Sigmoid Analytics - bangalore

Software Developer

• Worked on various Big Data open source framework (Map Reduce tools: Hive, Impala, Shark)
• Design Business-News App for Android/iPhone users to read news based on his/her selected feeds and categories. • Developed a full-fledged crawler in python using Feed parser. This crawls data from various news sources and inserts into elastic search in real time.
• Developed a Recommendation Engine using Apache Stanbol (90% accuracy) which resolves entities from news. Those entities were used for showing similar type of news in app which had a maximum score (i.e. redirecting same news to different news portal)

Aug- Nov 12

Newgen Software Technologies - New Delhi

Software Engineering,Intern

• Designed and created Credit Amendments and Loan Approval Process.
• Data insertion and routing is done in SQL and integration is done with API based on JAVA .